When it comes to business promotion we just cannot ignore online marketing strategy. A well-developed strategy can take your business to new heights. If you are keen to know which are the digital marketing trends that shall grab the limelight in 2022 then you are in the right place.

Check out the online marketing trends and strategies that you just cannot miss out on!

You have to opt for artificial intelligence:

When we are talking about digital Marketing Strategy then we cannot miss out on artificial intelligence. We already have chatbots that provide answers to general customer queries. But now AI can also be used in drip campaigns as well as for sending marketing emails. AI can also manage the business Instagram accounts as well as the Twitter feeds by giving automated responses. AI can be used fantastically in customer service operations and this aspect can help in creating a great image in the minds of the client.

Video streaming is bound to be in high demand:

Video streaming is surely one of the best digital marketing stratagems but not many use it effectively to promote their business. But this trend is surely going to change in 2022 as more and more people are understanding the importance of using video streaming in marketing. The popularity of video streaming is growing by the day. Visually appealing videos surely grab the attention of the client and help in getting quality web traffic. The online business is becoming fiercely competitive and a video streaming strategy can surely help you have a competitive edge over your competitors.

The importance of social media marketing is bound to grow in the year 2022:

When we are talking about Online Marketing we cannot even think of ignoring social media marketing. If you want to connect directly with the customers and know the details like client feedback and reviews about your products and services then social media marketing can be one of the best strategies. Already businesses are using social media marketing as a part of their digital marketing stratagem and this is only going to increase in the year 2022.

Can we even think of ignoring e-commerce:

Online shopping was in demand but once the pandemic struck more people turned to online buying. Today majority of the customers give preference to online buying as it is convenient, safe and it also helps in saving time. So, it goes without saying that e-commerce is going to dominate the industry in 2022. So, if you want to grab more clients and if you to increase your revenue then you have to turn to e-commerce in the year 2022.

It is all about customer experience:

Customers these days demand a seamless and world-class experience when they are surfing the website. They want to feel special and they do not want to feel bored when they are surfing your company website. Therefore you must focus on important aspects like enhancing the customer experience by ensuring that the website is not just visually appealing but also one that is easy to use. Customers want a personalized customer experience and this is one aspect that is going to dominate the online marketing trends of 2022.

Final Words:

If you want to take your business to new heights in 2022 then you have to provide a never-before online experience to your clients by using the best marketing trends and strategies. Connect with the experts of Imperial IT Solutions to have one of the best websites and to provide an enthralling experience to your clients.

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Strategic optimization of the website is very important to get a better ranking in search engines. However one must keep in mind that to get the best results it is important to have the best search engine optimization strategy that is implemented in the best possible way. Every business needs a unique and excellent SEO strategy

You surely want to increase the visibility of your business:

Your business can grow and you can earn more profits only when your customer base increases. But for this, your target audience must be able to locate you. With the help of a great SEO strategy, it is possible to reach out to more people. When you manage to get a better and higher ranking in the search engines naturally the visibility of your business increases and you can reach out to more people.

Do you want quality web traffic?

Many people have this thinking that SEO is only to get a higher ranking in the search engines. Yes, that is the core function of search engine optimization but that is not the only thing that SEO does. Search engine optimization aims to get quality traffic to the website and this, in turn, helps you get better leads that can get converted into customers and this, in turn, gives a boost to your business.

You are interested in brand-building, right?

Gaining the top spot in a reputed search engine can do a lot to your Brand build. When your potential client sees you at the top spot in the search results he gets more confident about your business and products. So, with a proper optimization strategy, you can build the brand image of your company and this can do wonders for your business.

Better credibility with SEO:

Better and informative content on the website is also an important aspect of SEO. This in turn helps in building a better image of your company. The information that you give on your website creates an image that your company is an expert in this field. The vote of confidence from your clients and potential customers helps in the growth of your business.

Outrank your competitors with SEO:

People who are surfing the net are more likely to click on the links that have a higher ranking in the search engines. Now if your competitors have a higher ranking than you in the search engine results then this can be a setback for your business. Therefore you must get a higher ranking than your competitors if you want to stay ahead of the curve.

A better understanding of consumer behavior with SEO:

SEO helps to get an insight into consumer behavior and this information can be useful for your to develop your future business strategies. With Google Analytics you can understand the language that your target audiences use to search products and services, the technology that the target audience is using, etc.

SEO services and user experience:

These days many aspects have an impact on the ranking in the search engines. Keep in mind that technical aspects like a mobile responsive website, speed of the website, usability of the website, etc affect the ranking on the SERPs. So when the search engine optimization strategy is being worked out then the SEO expert also focuses on technical aspects that improve user experience.

SEO-and important part of a solid marketing plan:

SEO along with other marketing strategies like social media management can be an amazing marketing plan that can help you capture a major market share of your business.


The best search engine optimization strategy is a must for the perfect positioning of the business, building brand image, and improving the user experience. SEO can surely help in improving the conversion rates by getting you quality leads and this, in turn, improves the ROI of your company.

But all this is possible only if you hire a digital marketing company like Imperial IT Pvt Ltd that has SEO experts who can create the best strategy that is as per your business requirements. Get complete details about the SEO plans of Imperial IT Pvt Ltd by connecting with their SEO experts.

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While the regional markets, such as malls, supermarkets, and convenience stores, were disrupted by the shutdown—the online marketplace continued to operate. This simply refers to the efficiency of an online selling or eCommerce business model. They can function in difficult circumstances to meet people’s requirements. During the pandemic caused by a novel coronavirus (COVID-19), an increasing number of small company owners see the necessity for online retailing. 

Data published by Statista reveals that between January 2019 and June 2020, retail platforms marked an unparalleled worldwide traffic surge, surpassing even festive season traffic peaks. 

In June 2020, retail sites had over 22 billion visits, up from 16.07 billion in January 2020. This is due to the global coronavirus outbreak, which has forced millions of people to remain at their homes in order to prevent the virus from spreading.

Another data showed that consumers favored buying groceries and products online throughout the pandemic. 

According to Statista, orders for online delivery have increased in the United States as a result of the coronavirus outbreak. In 2021, 70% of grocery customers bought nonperishable packaged foods such as cereals or sneaks, compared to only 58 percent in 2017.

The emergence of the so-called “e-commerce” during the pandemic has made this start to look like the future. Nowadays, in the era of the internet and big data, eCommerce represents a good solution to increase sales and reduce operating costs. 

With the development of technology and the rise in user behavior, online shopping has attracted more and more people. Statistics show that in 2015, the turnover of eCommerce in China reached 20.8 trillion yuan.

Further, we’ll explain the benefits and drawbacks of online retailing during the epidemic, as well as how eCommerce will impact the future of online shopping.  

The Advantages of Online Selling

There are plenty of advantages to selling your products online. The world is your market; you don’t have to worry about geographic restrictions or inventory limitations, and can sell to anyone who has access to the internet.

Here are some of the major advantages of selling online:

  • There are no geographical restrictions on your sales
  • You can reach a global audience
  • There’s no need to be concerned about stock shortages or limited inventory
  • All of your customer data is stored electronically instead of in a filing cabinet
  • Your consumers have access to your website 24 hours a day, seven days a week, and 365 days a year.
  • There are no big queues at the cash register
  • Giving your customers the option of shopping through an app that saves their personal information and speeds up the checkout process
  • Sales that are not pushed. You can choose to abandon your cart at any point instead of completing the transaction
  • Boosting quick sales by offering enticing discounts

The Disadvantages of Online Selling

With the rise of e-commerce, there has been a lot of discussion about what it means for small businesses. While there are many advantages to having an online presence, these businesses also face a number of challenges.

Here are some of the major disadvantages to selling online that you should be aware of before creating an eCommerce website for your business.

Disadvantages of an eCommerce business

  • Increased Competition. With more and more people buying online, there is increased competition for products and services. While you have the opportunity to reach a wider audience, this also means that it will be even harder to attract customers from other vendors. You may need to create more marketing strategies and spend more money on promotions to get the word out about your business.
  • Time Management. You may be so busy fulfilling orders and managing your business that you have little time to do anything else. This could affect how much time you spend with your family or friends, as well as your ability to grow as a person or as an artist (if that’s what you do). You might end up feeling like you don’t have much of a life outside of work.
  • Shipping Costs. While shipping may seem like an easy task now, it can become expensive if your business starts outselling expectations. It will also take up quite a bit of your time if you plan on doing it yourself rather than hiring someone else to do it for you.
  • The Environmental Impact of eCommerce. You may be thinking that this does not affect you but it does. Just think about how much plastic is used for packaging for each product sold online. This plastic increases the amount of pollution in our environment, which is already too high as it is.
  • A Rise in Taxes. You might be thinking that this is good for you, but if you do business out of state or across borders then these taxes will increase your production costs. The taxes come into play when you ship your products because they will be sent through a different channel than if they were shipped locally.


The standard retail model is changing because of the massive growth in online shopping. Consumers are looking to make their purchases online by purchasing items via their websites or apps instead of buying goods in retail stores. Global retail e-commerce sales hit $4.28 trillion in 2020, with e-commerce revenues anticipated to reach 5.4 trillion in 2022. The future is bright for eCommerce businesses because there will always be demands with or without the pandemic. 

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Looking for the right eCommerce development company? There’s a lot to consider when deciding on which platform will work for you. If you’re like most online business owners, you have several different aspects that your online store needs to carry out; it needs to be functional, it needs to look awesome, and you need it to be secure. In any case, picking the right eCommerce development company is vital for success. 

Look for an eCommerce agency that’s a good fit

Sometimes it’s hard to know where to start looking for an established eCommerce development company. There are scores of them out there, and it can be hard to sift through the noise. 

When starting an online business, the most important thing is choosing an eCommerce development company that’s right for your project. There are many factors to consider such as budget, capabilities, past performance, customer satisfaction, and more. Before you even start looking for an agency you should do your research to see if they’re reputable and have a track record of delivering successful projects.

Be clear about what you want and what your customer needs are

When you choose eCommerce developers, you need to genuinely want what they can provide. This doesn’t mean you have to sign up for every email or agree with everything they say. Most importantly, it means understanding your audience. Are they long-term customers with lower budgets who just need a little bit more encouragement? Or are they simply looking for cheap products and services? If it’s the former, then searching for discounts and introductory offers is absolutely fine – you’re giving them a chance to save money if they’re careful.

Look for developers that are constantly keeping up with TRENDS

When starting an eCommerce business it is important to look for developers that are consistently going above and beyond what is required by existing stores in order to ensure that their applications are functioning properly and they are providing value for their clients. It doesn’t matter if you are relaunching an online store, updating an existing one, or creating a new online venture; you can never have enough people working on your project so make sure you find the right team that will complement each other very well.

Having the right development company can make the difference between creating a successful e-commerce website and losing money on it. E-commerce sites are evolving rapidly and there are numerous Development companies offering solutions for the different aspects of running an e-commerce site.

Final words

Choosing the right eCommerce development company can be tricky. There are hundreds of companies out there with different offerings. Each with its own pros and cons. Making the right decision requires knowing the company’s track record and what they have done for clients in the past. It’s also important to research what they are offering as it pertains to the target market. After all, receiving a project from them doesn’t mean they are going to push you into something that isn’t right for your business.

Imperial IT is an e-commerce development companyWe understand the current IT landscape and we provide custom e-commerce solutions to help you grow your business. We understand the current trends in the industry and how to keep yourself competitive in today’s market with modern tools and techniques. We focus on agility, innovation, and client service excellence.

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