Search engine marketers have been using pay-per-click advertising to get more traffic to their websites. Nowadays, most websites have a paid advert at the top of their search results. For instance, if you searched for ‘Web development’ on Google you will find a sponsored result on the top of the search results page. These ads are displayed by Google, Bing, and Yahoo pay-per-click service providers. Many companies choose this option because they want to be at the top position of search results without competing with the organic listing.
PPC advertising is an effective way of getting immediate traffic to your website. There are several types of PPC campaigns including display ads, video ads, social ads, and text-based ads. The more paid traffic you get, chances are the more conversions you may receive, which ultimately builds your business overall.
In this blog we will cover:
- What is Pay-Per-Click advertising?
- Pay-Per-Click advantages and benefits
- How does pay-per-click advertising work?
- How do advertisers set bids?
- What are pay-per-click advertising examples?
- How much does pay-per-click advertising cost?
What is Pay-Per-Click Advertising?
Pay-Per-Click (PPC) advertising is an internet marketing strategy that enables you to pay only for the clicks on your ads. There is no cost involved in placing your ads with the PPC advertising method. PPC ads are quite similar to other types of online ads, such as banner ads. PPC (pay-per-click) advertising is categorized into two types: (1) Search Advertising and (2) Display Advertising.
Pay-Per-Click Advantages & Benefits
- You only pay when someone takes action – You only pay if someone clicks on your ad. You don’t have to worry about losing money if no one sees your ad. If you’re willing to spend $100 on a campaign but aren’t sure how much you can afford to spend, start small and scale up as needed.
- PPC is measurable – You can tell exactly how much you’re spending and how much revenue each click generates. This gives you the ability to quickly change things around if necessary. For example, if the cost per click is too high, you can lower your maximum bid or stop bidding on certain keywords. If response rates are low, it’s time to find better keywords or reword your ads.
- PPC makes it easy for people to find what they want – When users search online for products and services, they type in keywords related to what they’re looking for.
- Pay per click gives you targeted traffic – Choosing the right keywords helps drive relevant visitors to your site, and since you bid on a specific keyword, you reach the audience you want with a PPC ad campaign. PPC gives you targeted traffic to help you grow your business.
- Weekly reports let you monitor results – You can set up weekly reports so you can see if your ad is getting results or not. This helps you understand your strategy towards how your ads are performing and what changes require to be made.
- You have more control over your competitors – It’s difficult and nerve-wracking to compete with your competition without PPC marketing, especially if you’re new to the business. PPC, on the other hand, provides you greater control over your rivals, particularly those who do not implement PPC as a paid marketing tactic often.
- You show up at the top of the search results – What could be better if you’re a newcomer to the market and you have the opportunity to appear at the top of the search results for a lower investment that is charged on ‘clicks’? You can get your brand to the top of the search engine results using PPC Search advertising. There may be some paid competition as well, but if you make your keywords worth ‘clickable’, then you will always be leading the PPC game.
How does pay-per-click advertising work?
Unlike traditional forms of advertising such as print, radio, and television, PPC advertising allows businesses to pay only when their ad is clicked on. There’s no need for a lengthy and expensive campaign to get the word out about your business. Thanks to this “pay-per-click” model, you only spend money when users show interest in your business by clicking on the ad.
Though PPC ads are similar to text advertisements (they’re usually found at the top or side of search engine results pages), they’re more targeted since you can specify where and when your ad will be shown. Ads that appear alongside search results are called “sponsored links.” They’re typically highlighted by bolded text and a hyperlink. The ads themselves appear based on the words used in search queries and site content. The more specific and timely your ad can be, the better; you’ll avoid wasting money showing it to people who aren’t likely to click on it.
How do advertisers set bids?
The amount you pay for an ad depends on how much you bid compared to other advertisers. In other words, if you decide to bid $2 for every click, then every time someone clicks on your ad, you’ll pay $2.
Google Advertisements provides you a variety of options for bidding on your ads, based on what’s most important to you and your company. The majority of advertisers are concerned about clicks, impressions, conversions, or views on video ads. Learn more here.
What are pay-per-click advertising examples?
The most popular PPC search advertising supplier is Google Ads or Google AdWords. Other than that Bing Ads, LinkedIn Ads, Facebook Ads, Twitter Ads, Quora Ads are some of the examples of Pay per click marketing.
How much does pay-per-click advertising cost?
The cost for pay-per-click advertising varies depending on the search engine and the network. While small businesses and startups usually start with a limited budget, they should plan to spend at least $50 per day on basic search engine advertising.
The price you pay for PPC depends on how much advertisers in the same category bid to place their ads when users search for keywords related to your business or product. The more advertisers that want to advertise in response to a keyword, the higher the bids will be and the more you’ll end up paying.
The cost of Google AdWords is based on a bidding system in which advertisers solicit competing bids from Google. The highest bidders appear at the top of the list of sponsored results. The average CPC for most keywords is around $0.50, but some keywords cost significantly more or less than that depending on their popularity with advertisers.
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