When it comes to business promotion we just cannot ignore online marketing strategy. A well-developed strategy can take your business to new heights. If you are keen to know which are the digital marketing trends that shall grab the limelight in 2022 then you are in the right place.

Check out the online marketing trends and strategies that you just cannot miss out on!

You have to opt for artificial intelligence:

When we are talking about digital Marketing Strategy then we cannot miss out on artificial intelligence. We already have chatbots that provide answers to general customer queries. But now AI can also be used in drip campaigns as well as for sending marketing emails. AI can also manage the business Instagram accounts as well as the Twitter feeds by giving automated responses. AI can be used fantastically in customer service operations and this aspect can help in creating a great image in the minds of the client.

Video streaming is bound to be in high demand:

Video streaming is surely one of the best digital marketing stratagems but not many use it effectively to promote their business. But this trend is surely going to change in 2022 as more and more people are understanding the importance of using video streaming in marketing. The popularity of video streaming is growing by the day. Visually appealing videos surely grab the attention of the client and help in getting quality web traffic. The online business is becoming fiercely competitive and a video streaming strategy can surely help you have a competitive edge over your competitors.

The importance of social media marketing is bound to grow in the year 2022:

When we are talking about Online Marketing we cannot even think of ignoring social media marketing. If you want to connect directly with the customers and know the details like client feedback and reviews about your products and services then social media marketing can be one of the best strategies. Already businesses are using social media marketing as a part of their digital marketing stratagem and this is only going to increase in the year 2022.

Can we even think of ignoring e-commerce:

Online shopping was in demand but once the pandemic struck more people turned to online buying. Today majority of the customers give preference to online buying as it is convenient, safe and it also helps in saving time. So, it goes without saying that e-commerce is going to dominate the industry in 2022. So, if you want to grab more clients and if you to increase your revenue then you have to turn to e-commerce in the year 2022.

It is all about customer experience:

Customers these days demand a seamless and world-class experience when they are surfing the website. They want to feel special and they do not want to feel bored when they are surfing your company website. Therefore you must focus on important aspects like enhancing the customer experience by ensuring that the website is not just visually appealing but also one that is easy to use. Customers want a personalized customer experience and this is one aspect that is going to dominate the online marketing trends of 2022.

Final Words:

If you want to take your business to new heights in 2022 then you have to provide a never-before online experience to your clients by using the best marketing trends and strategies. Connect with the experts of Imperial IT Solutions to have one of the best websites and to provide an enthralling experience to your clients.

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Strategic optimization of the website is very important to get a better ranking in search engines. However one must keep in mind that to get the best results it is important to have the best search engine optimization strategy that is implemented in the best possible way. Every business needs a unique and excellent SEO strategy

You surely want to increase the visibility of your business:

Your business can grow and you can earn more profits only when your customer base increases. But for this, your target audience must be able to locate you. With the help of a great SEO strategy, it is possible to reach out to more people. When you manage to get a better and higher ranking in the search engines naturally the visibility of your business increases and you can reach out to more people.

Do you want quality web traffic?

Many people have this thinking that SEO is only to get a higher ranking in the search engines. Yes, that is the core function of search engine optimization but that is not the only thing that SEO does. Search engine optimization aims to get quality traffic to the website and this, in turn, helps you get better leads that can get converted into customers and this, in turn, gives a boost to your business.

You are interested in brand-building, right?

Gaining the top spot in a reputed search engine can do a lot to your Brand build. When your potential client sees you at the top spot in the search results he gets more confident about your business and products. So, with a proper optimization strategy, you can build the brand image of your company and this can do wonders for your business.

Better credibility with SEO:

Better and informative content on the website is also an important aspect of SEO. This in turn helps in building a better image of your company. The information that you give on your website creates an image that your company is an expert in this field. The vote of confidence from your clients and potential customers helps in the growth of your business.

Outrank your competitors with SEO:

People who are surfing the net are more likely to click on the links that have a higher ranking in the search engines. Now if your competitors have a higher ranking than you in the search engine results then this can be a setback for your business. Therefore you must get a higher ranking than your competitors if you want to stay ahead of the curve.

A better understanding of consumer behavior with SEO:

SEO helps to get an insight into consumer behavior and this information can be useful for your to develop your future business strategies. With Google Analytics you can understand the language that your target audiences use to search products and services, the technology that the target audience is using, etc.

SEO services and user experience:

These days many aspects have an impact on the ranking in the search engines. Keep in mind that technical aspects like a mobile responsive website, speed of the website, usability of the website, etc affect the ranking on the SERPs. So when the search engine optimization strategy is being worked out then the SEO expert also focuses on technical aspects that improve user experience.

SEO-and important part of a solid marketing plan:

SEO along with other marketing strategies like social media management can be an amazing marketing plan that can help you capture a major market share of your business.


The best search engine optimization strategy is a must for the perfect positioning of the business, building brand image, and improving the user experience. SEO can surely help in improving the conversion rates by getting you quality leads and this, in turn, improves the ROI of your company.

But all this is possible only if you hire a digital marketing company like Imperial IT Pvt Ltd that has SEO experts who can create the best strategy that is as per your business requirements. Get complete details about the SEO plans of Imperial IT Pvt Ltd by connecting with their SEO experts.

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Christmas is a time to rejoice and celebrate and this is also the time to avail of great new offers and discounts. All of us look forward to this festive season as it is raining offers on different goods. What if you got to know that you can get special discounts on web solutions as well this Christmas?

It is worth availing to the Merry Christmas offers on the web and digital solutions:

Everyone wants to enjoy the Christmas and New Year week with their loved ones; go to a party and go out on a holiday. But that does not mean that you ignore your online business. Festive and the holiday season is also the time when you can get more business. This is possible when you grab the attention of the users via providing heavy discounts on your offered services.

Your clients can get to know about the offers through your smoothly running website or mobile app. For a better user experience, you need a customized and impressive website designed and developed by perfectionists.

In this festive season, many IT companies come with amazing offers on their services. So, choosing the best one might be difficult for the user. If you are searching for a trustworthy name, you can rely on Imperial IT. This is one company that is committed to providing state-of-the-art IT services to clients throughout the year.

This company has come up with some special discounts and offers for clients on the occasion of Christmas and New Year.

Lucrative Christmas and New Year offers from Imperial IT are waiting for you!

  • Exclusive Imperial web solutions:
    Your website is the first thing that your potential online customer notices. So, it has to be the best and at the same time responsive. If you want creative and innovative web design which is easy to navigate then choose the offers on web solutions from this company. The expert web designers of the company are known for their creative designs that give a seamless UI/UX experience to the client.
  • Do not miss out on the digital marketing offer of Imperial IT:
    You want more potential clients to know about your services and products this New Year. Then you have to ensure that you reach out to them in a big way by choosing the SEO and digital marketing solutions offered by the SEO experts of Imperial IT. Once you choose the digital marketing solution of this company you can rest assured that your online business is in safe hands.
  • Have you checked the limited-time offers on mobile applications?
    In the era of smartphones having the best mobile app for android and ios platforms is something you cannot miss. The mobile app experts of Imperial IT have the aptitude and the experience to create unique mobile apps that can boost your business in a big way.

Don’t miss out on the amazing Christmas and New Year offers on web services:

The Merry Christmas and New Year offer from Imperial IT are for a limited period. You surely do not want to miss out on the discounts and offers from the company. Then hurry and connect with the sales executives of Imperial IT now. You can get outstanding offers on the best web services from this company.

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Have you ever wondered what the best online businesses ideas to invest in are? Have you tried to get an online business idea for yourself but seemed stuck? There are so many online business ideas out there. Starting your own online business doesn’t have to be hard. If you choose the right online business idea, it can be very simple. This blog post will outline five different types of online business ideas for you to explore.

List of the Most Popular Online Business Ideas

1. Sell Your Home-Made Foods

Selling homemade foods is one of the most popular ways to earn income. It’s easy to start, as you don’t need a lot of money to start and offers many other benefits, such as low-cost entry and low overhead. The best part is that this is a business idea that can help you make money with your talent in cooking. If you are gifted in making delicious dishes, then you can use this talent to earn extra money. All you need is to create a website, buy some basic equipment, and your kitchen can become your first business. 

If you have a passion for cooking and trying out new things, selling homemade food can be a great hobby that can easily turn into a successful business idea. There are many kinds of home-made foods but the most popular ones are:

  • Baked goods – cakes, cookies, brownies, pies, and pastries;
  • Bread – different kinds of bread such as sandwiches, dinner rolls, etc.;
  • Cookies – sugar cookies, chocolate chip cookies, Christmas cookies;
  • Cakes – wedding cakes, birthday cakes;
  • Main dishes – beef stroganoff, casseroles, and other dishes that can be cooked at home;
  • Pastries – pies and tarts that are perfect for any occasion from breakfast to dessert;
  • Sauces – homemade spaghetti sauce or sweet and sour sauce.

2. Copywriting Business

If you know how to write well, there’s no reason you can’t freelance your way into a full-time income by helping clients improve their sales copy. It’s not just about writing compelling ads for Google AdWords; there are dozens of other outlets to sell your services including landing pages, product descriptions, and email marketing. All you have to have your portfolio and work samples in place with testimonials that represent your quality of work as well as build trust with the potential clients.

3. Tutoring

Tutoring is one of the best online business ideas you can start now. This is a business that requires very little startup capital, so even if you don’t have much money to invest, this could be a good business idea for you. The key to making money with tutoring is to offer your services in a way that works for both you and your students. You want to find students who are willing to pay for your services but are also willing to do what it takes to get the most out of the tutoring session.

A lot of people are nervous about hiring a tutor because they’re concerned that they won’t be able to understand or process everything that’s being taught. The key is to make sure that both you and your student are on the same page, so there aren’t any misunderstandings. For example, make sure that everyone understands whether an actual live session will be required or if online tutoring will be used instead. If there’s confusion, don’t be afraid to clarify things upfront. You can also get professional help before you implement any of your strategies.

4. Ecommerce Business

The ecommerce business is not only the most accessible business option but also one of the best in terms of potential profits. Ecommerce businesses are often referred to as ‘dropship’ businesses because when you set up an online shop to sell other people’s products, you’re basically just facilitating the delivery of their goods to your customers.

One of the biggest benefits of an eCommerce business is that it is flexible. You can literally do anything you want in an eCommerce business because you are not limited by your physical store. Whatever niche you choose in which you want to operate, there are plenty of digital products which you can sell online in your store. 

This is why so many people are attracted to the eCommerce business idea because you have full control over your business. You can literally do whatever you want with this type of business, whether it be selling electronics online or selling books online, selling just about anything.

If you have a great business idea that can be turned into an eCommerce store, there are literally thousands of online stores you can start for free. Or you can do it professionally to build your brand faster. 

5. Online Freelance Service

Freelance service is the most popular online business idea today. People want to work on their own but they don’t want to work for someone else. They want to do what they like when they like and still get paid. More than that, they want to be their own boss.

Freelancing has more advantages than just being an independent person. Freelancers can also have a great time because they can work from anywhere as long as they have a computer and internet connection. But if you decide to start a freelance service, you need to know that this type of business is not as easy as it sounds.

It is very competitive and you need to work very hard in order to get clients and make money from your online business idea. You also have to be good at marketing your business so that potential clients will know about it and contact you so that you can provide them with the services they need.


The best online business ideas are the ones that people are already buying. Writing an e-book, offering a service that you master, starting an online store with your budget, tutoring during spare time, are some of the great ways to start your own online business.

The best idea is to make something you believe in and think you can make money from. If you are thinking about making an online business, try starting with something simple. If it’s possible, avoid illegal businesses that will cause legal problems for you down the road. 

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Professional web design is essential for your online presence. It gives clients a branded first impression of your business, differentiates your company from competitors, and boosts sales. But how do you know if you need professional assistance or not? And what does that really mean, anyway?

Professional website design is about blending the mission of your business with the personality of your company. It’s imperative that your site be designed using user-friendly, professional standards to help establish an online presence that will connect with your target audience. 

A well-designed website makes a good first impression

Web design is not just the way your website looks, but also the way it works. You want to give your site a professional look that will give your business an edge over the competition.

The first thing people notice about your site is the visual appeal. This is how they will initially judge your business. Do you want them to see something that looks like it was thrown together by an amateur or something that looks like it was professionally done?

The next thing people notice is the ease of use of your site. This will make or break their decision to stay on your site and take advantage of whatever it offers. If they find it difficult or frustrating to navigate, they may leave right away. They may even leave negative comments about your company on various social media outlets before they leave, which will hurt you even more.

You need to keep things simple. Make sure each page loads quickly and has only the information that is necessary for them to do what they came there to do in the first place. Make sure all buttons and links are clearly visible and easy to read and aren’t too small for a person with poor eyesight or someone using a mobile device. You don’t want people to have a hard time getting around on your site or have to put up with unnecessary. 

A well-designed website aids in SEO

A well-designed website can boost your search engine results and is worth the investment. The internet is a virtual world that needs to be navigated as such. Websites that are not designed professionally can actually do more harm than good to the business they represent.

The first thing you want to do when designing a website is to determine who your target audience will be. The second thing you need to do is determine what kind of information you will be providing them with. After this, you need to determine how that information will be presented to them on your site. Do you want to present it in tabbed boxes or links? Do you want them to have to scroll down through an entire page to get all of your information? Is this even what they are looking for? It is important that your website provides users with information specific.

A well-designed site build professionalism and trust

A good web design makes your brand more credible by making it look more professional. A site with bad design screams “amateur hour” and undermines the credibility of everything on the site, including the content. It may be hard to change people’s minds, but if you can’t get them to believe what you’re saying because they don’t think you’re credible, no amount of brilliance in your writing will help.

A good design also makes it easier for readers to take in what you’re saying. Attention spans are short — much shorter than people realize because they read so seldom for their own pleasure. Bad designs force them to work harder at figuring out how to scan your page.

A well-designed website enhance mobile-friendliness

Mobile-friendly websites are generally considered as best website design. The reason for this is that the more people use the internet, the more people access it from their mobile devices. In fact, 52% of all web traffic is from mobile devices.

Mobile-friendly means that your site will look great on a smartphone and tablet without any hassle. That means no resizing, no scrolling around, and no zooming into text or photos.

There are many ways to create a mobile-friendly website:

  • Mobile-friendly Web Design – This is where you simply build your site with responsive design so that it is optimized for viewing on the smaller screens of smartphones and tablets.
  • Mobile Web Apps – This is where you can develop an app that has limited functionality and loads faster than a traditional web page but takes advantage of features such as push notifications and offline capabilities. 

A well-designed website boosts conversion

A well-designed website is not just visually appealing; it also increases conversion. A well-designed website can help you achieve your desired goals like increasing sales, generating leads, building an email list, etc. A well-designed website makes customers stay on your site longer, which in turn will help in lowering the bounce rate.

  • Good web design is a user-friendly website. And a user-friendly website is one that facilitates users to find the information they need quickly and easily and to accomplish their tasks with little effort. And that’s why Google places great emphasis on web design when it comes to ranking websites.

A well-designed website engages visitors

The main purpose of a website is to connect with your audience. So make sure that your website is easy to navigate. The layout should be simple; the graphics, including the homepage images, should be attractive; and the colors should be clear. A website design that is not user-friendly could lead to a loss in business. You can easily lose out on business if people are unable to find what they are looking for when visiting your site.


We need to make our website attractive. And for this, we need good web design. The better the web design, the more visitors will come to our site. This is because the information on the website will be easily accessible and easy to understand.

A professional website should have a professional look. The colors should be consistent throughout the site, the font styles, sizes, and spacing should be the same, and the pictures used for buttons, banners, or ads should flow with the general look of the site. 

When designing a website there are certain things to keep in mind to help it stand out from other sites. Some of these are placement of content on-page, fonts, colors, graphics, buttons, and links. We should also keep in mind the search engine optimization factor. This is because in today’s world when people search for something on Google, they will not go to a website that has not been optimized for search engines.

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What are some of the benefits of hiring a PHP developer from India? First of all, you are working with some of the smartest minds in the industry. In addition, you are getting more bang for your buck. It’s true that countries like the US and UK pay more but the developers here are equally skilled, experienced, and work at a high level. They can help improve your business by designing functional websites that work hard for you.

The best benefit of hiring a PHP developer from India is that you will save up to 60-70% of your costs. You can hire a team of expert PHP developers at a very reasonable rate. But you must make sure if they are expert enough to handle your project. For this, you must check their portfolio before hiring anyone. You can also contact references to verify the quality of their work.

  • You can save your business cost by outsourcing your project to India. The similar service charges in the US are 3 times more than what you pay in India for the same job. This makes it easy for you to outsource your projects to India and still save a lot of money.

All business owners need to appreciate the importance of hiring top-notch PHP web developers from India who can help them to grow at each level. Meanwhile, there are numerous benefits that every business owner will appreciate from hiring a good PHP developer from India.

Benefits to Hire PHP Developer from India:

  • You get excellent communication
  • You get to save up to 60-70% of your costs
  • Engagement models that are adaptable
  • You get skilled programmers with prior experience
  • NDA terms are rather strict
  • You get flexible working hours
  • Project completion time is 2X faster

Hiring a PHP developer from India could be the best solution for businesses worldwide. The main advantages are that they are cheaper here than in any other region, highly talented and executing their job with high efficiency. Even though the cost of hiring developers is less here, they are not cheap, instead are—skilled.

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Search engine marketers have been using pay-per-click advertising to get more traffic to their websites. Nowadays, most websites have a paid advert at the top of their search results. For instance, if you searched for ‘Web development’ on Google you will find a sponsored result on the top of the search results page. These ads are displayed by Google, Bing, and Yahoo pay-per-click service providers. Many companies choose this option because they want to be at the top position of search results without competing with the organic listing. 

PPC advertising is an effective way of getting immediate traffic to your website. There are several types of PPC campaigns including display ads, video ads, social ads, and text-based ads. The more paid traffic you get, chances are the more conversions you may receive, which ultimately builds your business overall.

In this blog we will cover:

  • What is Pay-Per-Click advertising?
  • Pay-Per-Click advantages and benefits
  • How does pay-per-click advertising work?
  • How do advertisers set bids?
  • What are pay-per-click advertising examples?
  • How much does pay-per-click advertising cost?

What is Pay-Per-Click Advertising?

Pay-Per-Click (PPC) advertising is an internet marketing strategy that enables you to pay only for the clicks on your ads. There is no cost involved in placing your ads with the PPC advertising method. PPC ads are quite similar to other types of online ads, such as banner ads. PPC (pay-per-click) advertising is categorized into two types: (1) Search Advertising and (2) Display Advertising.

Pay-Per-Click Advantages & Benefits

  • You only pay when someone takes action – You only pay if someone clicks on your ad. You don’t have to worry about losing money if no one sees your ad. If you’re willing to spend $100 on a campaign but aren’t sure how much you can afford to spend, start small and scale up as needed.
  • PPC is measurable – You can tell exactly how much you’re spending and how much revenue each click generates. This gives you the ability to quickly change things around if necessary. For example, if the cost per click is too high, you can lower your maximum bid or stop bidding on certain keywords. If response rates are low, it’s time to find better keywords or reword your ads.
  • PPC makes it easy for people to find what they want – When users search online for products and services, they type in keywords related to what they’re looking for.
  • Pay per click gives you targeted traffic – Choosing the right keywords helps drive relevant visitors to your site, and since you bid on a specific keyword, you reach the audience you want with a PPC ad campaign. PPC gives you targeted traffic to help you grow your business.
  • Weekly reports let you monitor results – You can set up weekly reports so you can see if your ad is getting results or not. This helps you understand your strategy towards how your ads are performing and what changes require to be made. 
  • You have more control over your competitors – It’s difficult and nerve-wracking to compete with your competition without PPC marketing, especially if you’re new to the business. PPC, on the other hand, provides you greater control over your rivals, particularly those who do not implement PPC as a paid marketing tactic often.
  • You show up at the top of the search results – What could be better if you’re a newcomer to the market and you have the opportunity to appear at the top of the search results for a lower investment that is charged on ‘clicks’? You can get your brand to the top of the search engine results using PPC Search advertising. There may be some paid competition as well, but if you make your keywords worth ‘clickable’, then you will always be leading the PPC game.

How does pay-per-click advertising work?

Unlike traditional forms of advertising such as print, radio, and television, PPC advertising allows businesses to pay only when their ad is clicked on. There’s no need for a lengthy and expensive campaign to get the word out about your business. Thanks to this “pay-per-click” model, you only spend money when users show interest in your business by clicking on the ad.

Though PPC ads are similar to text advertisements (they’re usually found at the top or side of search engine results pages), they’re more targeted since you can specify where and when your ad will be shown. Ads that appear alongside search results are called “sponsored links.” They’re typically highlighted by bolded text and a hyperlink. The ads themselves appear based on the words used in search queries and site content. The more specific and timely your ad can be, the better; you’ll avoid wasting money showing it to people who aren’t likely to click on it.

How do advertisers set bids?

The amount you pay for an ad depends on how much you bid compared to other advertisers. In other words, if you decide to bid $2 for every click, then every time someone clicks on your ad, you’ll pay $2. 

Google Advertisements provides you a variety of options for bidding on your ads, based on what’s most important to you and your company. The majority of advertisers are concerned about clicks, impressions, conversions, or views on video ads. Learn more here

What are pay-per-click advertising examples?

The most popular PPC search advertising supplier is Google Ads or Google AdWords. Other than that Bing Ads, LinkedIn Ads, Facebook Ads, Twitter Ads, Quora Ads are some of the examples of Pay per click marketing.

How much does pay-per-click advertising cost?

The cost for pay-per-click advertising varies depending on the search engine and the network. While small businesses and startups usually start with a limited budget, they should plan to spend at least $50 per day on basic search engine advertising.

The price you pay for PPC depends on how much advertisers in the same category bid to place their ads when users search for keywords related to your business or product. The more advertisers that want to advertise in response to a keyword, the higher the bids will be and the more you’ll end up paying.

The cost of Google AdWords is based on a bidding system in which advertisers solicit competing bids from Google. The highest bidders appear at the top of the list of sponsored results. The average CPC for most keywords is around $0.50, but some keywords cost significantly more or less than that depending on their popularity with advertisers.

What Our PPC professionals can easily accomplish:

  • Keyword Generation and Optimization
  • Landing Page Creation and Optimization
  • PPC Marketing Campaign Strategy and Planning
  • Latest PPC Industry Advice and Techniques
  • Comprehensive PPC Evaluation, Analysis, and Auditing
  • Advertising Copy / Ad Text Creation
  • A/B Ad Performance Testing
  • Click-Through Rate Analysis
  • Conversion Tracking
  • Daily Bid Management
  • Performance Reporting, Analysis, and Optimization of Campaigns
  • Complete PPC Management and Maintenance
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While the regional markets, such as malls, supermarkets, and convenience stores, were disrupted by the shutdown—the online marketplace continued to operate. This simply refers to the efficiency of an online selling or eCommerce business model. They can function in difficult circumstances to meet people’s requirements. During the pandemic caused by a novel coronavirus (COVID-19), an increasing number of small company owners see the necessity for online retailing. 

Data published by Statista reveals that between January 2019 and June 2020, retail platforms marked an unparalleled worldwide traffic surge, surpassing even festive season traffic peaks. 

In June 2020, retail sites had over 22 billion visits, up from 16.07 billion in January 2020. This is due to the global coronavirus outbreak, which has forced millions of people to remain at their homes in order to prevent the virus from spreading.

Another data showed that consumers favored buying groceries and products online throughout the pandemic. 

According to Statista, orders for online delivery have increased in the United States as a result of the coronavirus outbreak. In 2021, 70% of grocery customers bought nonperishable packaged foods such as cereals or sneaks, compared to only 58 percent in 2017.

The emergence of the so-called “e-commerce” during the pandemic has made this start to look like the future. Nowadays, in the era of the internet and big data, eCommerce represents a good solution to increase sales and reduce operating costs. 

With the development of technology and the rise in user behavior, online shopping has attracted more and more people. Statistics show that in 2015, the turnover of eCommerce in China reached 20.8 trillion yuan.

Further, we’ll explain the benefits and drawbacks of online retailing during the epidemic, as well as how eCommerce will impact the future of online shopping.  

The Advantages of Online Selling

There are plenty of advantages to selling your products online. The world is your market; you don’t have to worry about geographic restrictions or inventory limitations, and can sell to anyone who has access to the internet.

Here are some of the major advantages of selling online:

  • There are no geographical restrictions on your sales
  • You can reach a global audience
  • There’s no need to be concerned about stock shortages or limited inventory
  • All of your customer data is stored electronically instead of in a filing cabinet
  • Your consumers have access to your website 24 hours a day, seven days a week, and 365 days a year.
  • There are no big queues at the cash register
  • Giving your customers the option of shopping through an app that saves their personal information and speeds up the checkout process
  • Sales that are not pushed. You can choose to abandon your cart at any point instead of completing the transaction
  • Boosting quick sales by offering enticing discounts

The Disadvantages of Online Selling

With the rise of e-commerce, there has been a lot of discussion about what it means for small businesses. While there are many advantages to having an online presence, these businesses also face a number of challenges.

Here are some of the major disadvantages to selling online that you should be aware of before creating an eCommerce website for your business.

Disadvantages of an eCommerce business

  • Increased Competition. With more and more people buying online, there is increased competition for products and services. While you have the opportunity to reach a wider audience, this also means that it will be even harder to attract customers from other vendors. You may need to create more marketing strategies and spend more money on promotions to get the word out about your business.
  • Time Management. You may be so busy fulfilling orders and managing your business that you have little time to do anything else. This could affect how much time you spend with your family or friends, as well as your ability to grow as a person or as an artist (if that’s what you do). You might end up feeling like you don’t have much of a life outside of work.
  • Shipping Costs. While shipping may seem like an easy task now, it can become expensive if your business starts outselling expectations. It will also take up quite a bit of your time if you plan on doing it yourself rather than hiring someone else to do it for you.
  • The Environmental Impact of eCommerce. You may be thinking that this does not affect you but it does. Just think about how much plastic is used for packaging for each product sold online. This plastic increases the amount of pollution in our environment, which is already too high as it is.
  • A Rise in Taxes. You might be thinking that this is good for you, but if you do business out of state or across borders then these taxes will increase your production costs. The taxes come into play when you ship your products because they will be sent through a different channel than if they were shipped locally.


The standard retail model is changing because of the massive growth in online shopping. Consumers are looking to make their purchases online by purchasing items via their websites or apps instead of buying goods in retail stores. Global retail e-commerce sales hit $4.28 trillion in 2020, with e-commerce revenues anticipated to reach 5.4 trillion in 2022. The future is bright for eCommerce businesses because there will always be demands with or without the pandemic. 

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Since the advent of the Internet, businesses nowadays are opting for software development services. They are looking for ways to develop stunning applications that can bring value to their company. Business owners want to ensure that they get their projects completed on time and within budget, but sometimes it is hard to make a decision between offshore software development and onshore software development.

If you are running an online business or developing digital solutions for companies, chances are at least some of your work is outsourced to a software development team

There is a constant dispute between offshore and onshore software development companies. Offshore vs onshore, this dilemma requires more information to understand which approach is right for your business model, considering that both sides have their own advantages and disadvantages. 

Onshore Software Development

Onshore software development is the traditional method of software development for companies located in countries with open and liberal systems of laws. The onshore method was developed during the industrial revolution and was common for decades before it was supplanted by the more efficient offshore method during the late 80s.

Onshore software development provides on-site resource utilization, quicker release cycles, precise control over resources, and more flexibility in adapting to changing market demands and requirements. These advantages make onshore software development an attractive option for businesses that want to build or improve their products quickly and efficiently. 

Offshore Software Development

Offshore software development is a type of software development performed in a different country and location, separated by several time zones and platforms. This might involve working out of a country with a different standard of living, liberties, or laws. Offshore development is most common for startups and small businesses trying to get a leg up on competitors in an emerging industry. The main purpose of off-shore development is to take advantage of economies of scale and cost reduction. 

Pros & Cons of Onshore Software Development


  • Collaboration in person and in real time
  • Clean and effective communication


  • Higher costs makes everything difficult to afford
  • A more limited group of talent

Pros & Cons of Offshore Software Development


  • Lowest possible costs
  • A greater supply of skilled people 


  • Problems with time zones
  • Language issues & communication gap

Conclusion: Which one should you choose?

Software development is a dynamic field that continuously evolves and improves. Technology changes the way we work, play, and live. As the demand for software increases, so does the need for developers with specific programming skills and expertise. The skillset is different for each type of software application. 

Offshore development has become popular because it gives developers the ability to develop applications without having physical access to the equipment necessary to run a computer-based system. This skill set is beneficial because it allows users to modify or add features while the application is being developed abroad. 

On the other hand, domestic development focuses primarily on selling finished products to named customers while offshore development can include other activities, such as public speaking (a requirement for many employers).

There are many benefits to developing your software offshore. The primary advantage is cost savings. Costs can be minimized or eliminated entirely if you develop your software in a third country. This decreases the number of workers needed to ensure quality and delivers projects on time and within budget. Offshore software development is also often more efficient due to the use of freelance developers and outsourcing some aspects of software development

Imperial IT is a Software Development Company or Web development company that provides outsourcing software, websites and mobile application development services as well as digital marketing solutions at one place. 

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Looking for a white-label digital agencyor partner? We hear this question quite often. So much so, that it bears repeating in easy to read format like the one below.

When you decide to choose a white-label digital marketing agency you should ask some key questions like; how long will it take them to complete the job; what types of services they offer; how much do they charge per month; what kind of support do they provide?

What is a White-Label Agency?

A white-label agency is a company that creates accounts for clients and takes ownership of the accounts. This means that the client doesn’t need to worry about managing accounts, billing, and customer service.

These agencies can come in handy for eCommerce businesses that distribute their products on multiple platforms, such as Amazon and eBay. White-label agencies take care of all these things for their client, leaving them free to focus on growing their eCommerce business.

White-label agencies can also be useful if you want to test your product or service before launching it on your own website. You can use a white-label agency to create multiple versions of your product — one for Amazon and one for retail shops — and then test how well the different versions sell before deciding which version to launch on your own site.

How much does a digital marketing team cost to hire?

What is the cost of hiring a digital marketer? To answer that question, you need to conduct some research.

  1. The first step is to look at how much you’re spending on digital marketing right now. If you’re still paying for ads, then the money you’re spending right now is your baseline.
  2. Next, look at what you’ve been spending the past year. What are the costs of your current digital marketing efforts? How much are you paying each month? Are you paying for search engine marketing (SEM), display advertising, content marketing, and so on? Do these digital marketing efforts really add value to your business — or are they just a waste of money?

TIPS: It is not cheap to hire a digital marketing agency. But it’s also not break-the-bank standard, and you can find a great agency for a reasonable price if you do the research.

There are some things to consider when you’re planning your budget, though. For starters, be sure to include the cost of the agency’s time — they’re going to be doing most of the work for you. Once you’ve got that out of the way, look at your biggest expenses. 

When it comes to identifying the costs, it is important to do your own research without compromising the quality over the price. 

  • Search engine optimization (SEO) – SEO takes time and resources to implement so it’s important to know what you’re paying for this upfront.
  • Copywriting – The best copywriters charge per word and almost always require a pitch fee as well. Expect to pay $500-$2500 per thousand words for this service. You will also need to account for the time spent developing and editing your pitch document. If you do not have an idea of how long this process will take, we recommend hiring a professional copywriter at least three months before your launch date.
  • Other services – just like SEO and Copywriting, do your proper research and compare with other companies along with the experience and ratings they have. 

Learn How to Hire a White-Label Digital Marketing Agency

Here is how to hire a white label digital marketing agency

Find out how trustworthy are they?

Digital marketing agencies are in a very hard position when they work on behalf of small businesses. On the one hand, they want to make sure that the business wins in terms of conversions and sales. But on the other hand, they need to make sure they get paid for their work.

It’s worth finding out how reliable this agency is before you hire them, especially if you are just starting out because there are some companies that are just not reliable at all. Of course, you can always check with your local Chamber of Commerce or other relevant government bodies to find out whether there have been any complaints filed against the agency.

The truth is that digital marketing agencies are new to the world of freelance business, but they are getting popular quickly. People trust professionals with their problems, and this is why they are hired by new companies every day. Most digital marketing agencies have a good reputation these days, although some can be unreliable. You should read reviews on their services before you decide to hire them.

How experienced is their team?

When choosing a digital marketing agency to manage your white label SEO, you need to ensure that they have the necessary experience. The agency should have at least 3 years of experience if they are expected to handle high-value white label SEO contracts. An inexperienced agency can lead to an unsuccessful campaign which will end up costing you more.

Find out the cost: How much do they set you back?

In the digital marketing world, there is a common refrain: “If you can’t measure it, you can’t manage it.”

The same applies to how much a digital marketing agency costs. If you don’t know how much it will cost before you hire them, you won’t know what they’re going to charge you afterward.

The cost of a white-label digital marketing agency is very much dependent on the services that you require. In fact, there are a number of online agencies that offer a commercial white-label service at varying costs. For example, there are agencies that charge between $1,000 to $5,000 for each campaign.

There are three key costs you need to consider when hiring a white-label digital marketing agency:

The monthly fee – This is the amount of money your agency charges you every month to put together your marketing plan. You can either select one of their suggested plans or create your own customized plan for free. Based on the service you will be paying around $3,000 to $7,000 per month.

The monthly budget – This is the amount of money your agency requires you to spend every month on marketing activities like social media posts and ads. It may range from $5,000 to $25,000 per month.

The design services – There are many white-label digital marketing agencies that offer custom design services ranging from logo design to website design. A few agencies charge between $4,000 and $8,000 for web design alone.

What is their level of responsiveness?

A great digital marketing company should be just that: great. They should be responsive and attentive to your needs. There are a few things to consider when it comes to identifying the responsiveness of the team. Ask yourself these questions: 

  • How quickly do they respond?
  • How easy is it to reach them?
  • Do you feel like you’re getting the personal attention you need while working with them?
  • Do they seem educated in their field? There’s a difference between a salesperson and a representative of a digital marketing company who is well versed in the industry.
  • Do they have a clear understanding when communicating your goals or goals you’re hoping to accomplish by hiring their services?

Do they have the requisite skills required to handle your brand? 

If they don’t have the requisite skills to handle your brand, most likely they won’t be able to deliver the desired results. But if you see them as experts in your industry, most likely they’ll be able to deliver what you want. 

Wrapping Up

SEO is the foundation of any successful internet marketing strategy. It’s the foundation of a long-term, sustainable ROI for any digital marketing campaign.

As a result, it is important to have a very clear goal of what the marketing agency will achieve for you. It is also important to know what they will accomplish and how quickly it will be achieved. The best way to get an idea of the work that a digital marketing agency can do for you is by asking them questions about their services.

These questions should include:

  • What are their strengths? 
  • What are their weaknesses? 
  • How long have they been in business? 
  • What products or services do they offer? 
  • What is their capacity in terms of staff and outsourcing to other companies (BPOs)?

You should also ask them what makes them stand out in the market. If possible, you need to find out if the agency has any local presence; this means that they can provide advice and support when it comes to account management. 

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